Newsfeed - September 2009
Click here for our video production packages     UK Online advertising overtakes TV sales for first time ever Video advertising has increased 195 per cent year-on-year "The internet has now overtaken television advertising to become the UK's single biggest advertising medium," the IAB said, adding it now accounts for 23.5 per cent of the total market. Industry experts pointed to more time spent online, faster broadband speeds and more sophisticated online techniques as reasons for the shift. The IAB said: "The results signal a significant restructure of marketing budgets as advertisers follow their audiences online and look to the internet for even more measurable and accountable methods." The body's chief executive, Guy Phillipson, said: "Internet advertising has beaten all expectations to achieve growth in the most challenging market conditions." Spending on internet advertising in the UK hit £3.3bn in 2008, up 17 per cent year on year, while total advertising spending fell 3.5 per cent to £17.5bn.   The move has been helped by the rise in faster and cheaper broadband. The report quoted the British Market Research Bureau Internet Monitor from May, which said that 92 per cent of people now had a broadband speed of over MB. "That is allowing companies to use more innovative formats," Mr Bardega said. Video advertising has increased 195 per cent year-on-year, showing what the IAB said was a "willingness to experiment and invest in more engaging and interactive multimedia content".
source	corporate video production