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Newsfeed - October 2009
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Online video 'opens up fantastic opportunities'
Companies could enjoy "fantastic opportunities" by adding video content to their online direct marketing....
Shaun Bailey, chair of the DMA Agencies Council, comments: “The challenge for marketers is how to use this relatively new channel to deliver accountable results. I believer online video opens up fantastic opportunities. As digital TV and online converge we are able to use the assets of each channel to produce adverts that use full audio visual stimulus to engage audiences, with the added ability to target, personalise and, importantly, track audience behaviour with online metrics.”
