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Newsfeed - May 2010

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HTML5 Brings Embedded Video Potential To Email Marketing

[GET HTML 5 CODES HERE - EXTERNAL]

 

The problem begins with email clients, which strip JavaScript and Flash embeds due to security concerns. Because of this, email marketers have been forced to link to videos from a static image within emails to a landing page containing a video player. The next best solution, and currently the most widely used, is to deliver video through an animated GIF file. Both solutions will suffice, but neither are ideal.

 

With the evolution of HTML5, however, the limitations are lifted due to the fact that HTML5 videos are built directly into supporting email clients and browsers, making security a non-issue. Using the emerging technology, email marketers can deliver full-motion, high-quality video directly to the inbox, with audio and basic player controls as well...... read more

 


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