Newsfeed - August 2008
Click here for our video production packages   90% of videos viewed on the internet are high quality, professionally produced content   A study by Hitwise found that: 1. Direct navigation, where content is discovered by going directly to a publisher’s web site, has remained steady over the past year, accounting for approximately 42% of referrals to online video. 2. Social/viral media, where content is discovered on sites such as MySpace and YouTube, accounted for 36% of video referrals in April 2007, dropping to 29% in April of 2008. 3. Search engines, such as Yahoo!, MSN (now Bing), and Google, provided 22% of referrals in April 2007, increasing to 29% in April 2008. Stephen Baker in his report also goes on to say that a factor driving this shift is the amount of professionally produced content that is published to the web. "Contrary to popular belief, most of the video watching internet audience is not interested in consuming user generated content. Rather, they are looking to the convenience and personalization that the web offers to provide a more engaging video watching experience for high quality, professionally produced content. As the business model comes into focus, big media is responding by publishing more content to their web sites. Statistics from eMarketer reveal that premium content accounts for more than 90% of monthly streams"
source	corporate video production