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Genesis

In the beginning there was the internet. A one-way system, where you surfed, you read and you left. It was bland but it had potential. And so, the internet begat developers and programmers and eventually Web 2.0 was born.

 

We began to interact with the internet, through media-rich plug-ins and interfaces. We found old school friends, chatted endlessly on message boards and IRC websites, we shared through blog's and video uploads, and made new friends on social networking sites. And it was good.....for a time....

 

Web 3.0!

But we didnt rest there. The digital evolution has continued, bringing a new future - The web just got personal! It is the next bold step in providing information rich resources for the surfer through the collation and/or analysis of information gathered by the engines on individual users.

 

This personalisation of the web is also leading to better targeting or 'behavioural advertising' (where adverts are provided based on data gathered from a persons previous online behaviour). As the popularity of online video continues to grow, the use of online video in behavioural advertising in key. In terms of real money, for the UK alone, the IAB estimates that behavioural advertising could generate an income of £200m for online advertisers (source).

 

Ossian's broadcast quality professional video production service can help you be a part of it. We can create the perfect promotional video for you and provide you with search engine optimisation advice to get your video in the search results and increase your brand awareness. For a no obligation chat on what we can do for you, please contact us. We're more than happy to help!