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Due to the rapid expansion of digital technology including high bandwidth internet connections, a high proportion of
corporate videos are now primarily commissioned as web videos to potentially reach a global audience. This is supported by Web 2.0 compliant sites, and now the much talked about and natural evolution of Web 3.0.
Video is now commonly integrated into websites, to demonstrate/showcase, promote and inform stakeholders and prospective clients. The British Market Research Bureau Internet Monitor also supports the viability of this reporting that 92% of people in the UK now had a broadband speed of over a megabyte.
During 2008 there was a 40% increase in the number of UK websites which contained video content and with online advertising overtaking TV advertising by £10m in September 2009, the use of web video has continued on an upward trajectory. In total, video advertising has increased by an enormous 195% year-on-year, proving the success of more visually engaging online marketing strategies.
But what is being watched?
Contrary to belief, well produced videos have been found to be the preferred choice of the site visitor, where 90% of content viewed online in 2008 was created by professionals. The falling costs of high quality video productions and the flexibility of digital technology has made this a viable marketing option for all businesses, including small online only ventures.
Why are people turning to video?
(1) Video increases ability to understand - regardless of the type of business, product or service
(2) Video increases the perceived credibility of a business, product or service
(3) Video personalises - reaching out to the customer as an individual
(4) Video is proven to increase website activity - videos found in search results drive traffic to websites
(5) Video is proven to help with visitor retention - people are more likely to watch a click to play video than read text
What can Ossian Productions do for me?
We are a full service video production company. A lot of companies may also make this claim, but at Ossian we really do cover it all. From pre-production (concept, storyboard, script) to the production (the shoot) and post-production (the edit, graphics, music scoring) we can provide you with an incredibly high end, broadcast quality video at very affordable prices. We do not use any production staff who are unqualified and have not worked for broadcast TV, to guarantee an engaging video which really does have high production values. Alongside this, our in-house web deployment specialist is able to package your video for the internet, provide website integration support and also assist with search engine optimisation (SEO) to widen your reach.
Please contact us for more information
