Video Advertising Standards

Q: Are there any advertising standards that I need to be aware of? A: Yes.   The Advertising Standards Authority covers new media, such as non-broadcast advertisements, sales promotions and direct marketing. Key points to note are that "not all types of commercial communication in new media are covered by the Code.... Claims companies make on their own websites, for example, do not fall within the scope of the Code. This is because the ASA does not rule on the editorial content of publications, except where space has been paid for to promote a product, service or cause. This stance by the ASA also recognises a distinction between media that consumers have chosen to access and material that they have not purposefully sought out to view."   The Internet Advertising Bureau provides advice on Online advertising such as Pre-roll / mid-roll / post-roll Interactive video, In-stream overlay, Branded video player skin, Companion adverts, Product placement in video and brand funded video, Video in social media, Video subsites and Video in-text ads. There is also great advice on how to make video advertising work for you: [source]   The Digital Media Group is the advertising industry policy group tasked with proposing measures to extend the remit of the present regulatory system for advertising to all types of online media marketing communications and is part of the The Advertising Association.