What is a corporate video?

The text book definition for a corporate video production is a video commissioned for use by a company, corporation or organisation. In broad terms it is a video not-intended for mainstream broadcast.

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This means that there is no set format of what a corporate video is or looks like. It could be for promotional purposes, advisory, sales, training - the list is potentially quite long. The amount of work involved (pre-production, filming days, editing times etc) and the number of crew members needed means that a corporate video could cost anything from a few hundred pounds to the 6 and possibly even 7 figure area.

Due to the rapid expansion of digital technology including high bandwidth internet connections, a high proportion of corporate videos are now primarily commissioned for website deployment to potentially reach a global audience. This is supported by Web 2.0 compliant sites, and now the much talked about and natural evolution of Web 3.0. However the low costs of DVD replication also means that organisations are able to procure high quality DVD copies, which gives greater flexibility in the amount of information they are providing (over 8gb for dual layer) to their potential or existing stakeholders.

 

A typical full service production has the following stages:
Pre-Production, including script writing and storyboarding. The budget will also be agreed at this stage between the production company & client.
Production, including location filming with a camera crew and director. This may also include other elements, such as actors and presenters.
Post-production and editing - the footage is edited together. This may also include recording an audio voice-over, adding graphics, composing a music score or soundtrack, and including 2D/3D animation sequences with the finished video.

 

For more information on the video production process, please click here